Date Posted: April 09, 2008.
- Former Vail Resorts and RockResorts Chairman leads
acquisition of Cap Juluca.
- Complete property renovation of up to $80 million
envisioned.
- Sale of limited number of residential villas
contemplated.
- Government of Anguilla expected to be a partner in
new venture
- Silversea Chairman Manfredi Lefebvre to devote his
expertise to Cap Juluca as well.
(Anguilla,
British West Indies) -- An investor syndicate led by noted
travel industry executive Adam M. Aron has formed Cap Juluca
Properties Ltd., an Anguillan company, and has today
acquired the Cap Juluca resort located on the island of
Anguilla in the Leeward Islands of the British West Indies.
Cap Juluca was developed in the 1980’s, and has been open to
guests for some 20 years. Since 1997, it has been owned
continuously by Dion Friedland, a private investor and
entrepreneur. Terms of the purchase were not disclosed.
The new ownership’s plans include a massive investment of
monies to fully renovate the much heralded resort including
the addition of new guest amenities, as well as the sale of
a limited number of residential villas at the property. The
hotel’s existing employee force with remain in position
before, during and after the renovation. The hotel
renovation will be performed in phases allowing the resort
to remain open throughout.
The Cap Juluca resort is a private self-contained enclave
along two miles of the best pristine white-sand beaches in
the Caribbean. It is insulated from the outside world, yet
is only minutes by air or motor launch from St. Maarten, and
is one of the crowns of the luxury tourism industry on the
island of Anguilla, a British dependent territory. Cap
Juluca is highlighted by its 18 Moorish guest villas,
five-star restaurants, exotic landscaped tropical gardens,
and friendly and abundant service professionals who provide
an unparalleled level of friendly gracious service in a
setting of sheer luxury.
Cap Juluca has received one prestigious designation after
another. A member of Leading Hotels of the World, it has
been designated over the years by Travel + Leisure magazine
as the #1, #2 or #3 resort hotel in the Caribbean, Bermuda
and the Bahamas. Similarly, it has been repeatedly included
in Conde Nast Traveler’s Gold List, Reader’s Choice Poll and
World’s Best Places to Stay. Among many other publications
praising Cap Juluca, Andrew Harper’s Hideaway Report ranks
it the #1 resort in the Caribbean.
Aron, 53, is widely known in U.S. travel and tourism
circles. He formerly served as Chairman and CEO of Vail
Resorts, including its RockResorts luxury hotel company;
President and CEO of Norwegian Cruise Line Ltd.; Senior Vice
President of Marketing of United Airlines and Senior Vice
President of Hyatt Hotels and Resorts. He currently serves
on the Board of Directors of Starwood Hotels and Resorts,
Norwegian Cruise Line and Prestige Cruise Holdings, owner
and operator of Regent Seven Seas Cruises and Oceania
Cruises. In 2007, he was named by Travel Weekly Magazine to
its “Club 33” – the 33 most influential individuals in
travel and tourism worldwide.
Major investors in Cap Juluca Properties Ltd. also carry
enormous success and prestige in the realm of global travel.
Prominent among them is Silversea Investments and
Participations Ltd., a Bahamian company, whose Chairman
Manfredi Lefebvre is also the Chairman of Silversea Cruises.
Lefebvre, whose commitment to service excellence on the
ships of Silversea is much praised, is also a European
connection for Cap Juluca, many of whose guests come from
throughout the world.
Plans for Cap Juluca include a total renovation of the
property, most notably a complete upgrade to the interiors
of Cap Juluca’s 18 guest villas. In addition, an all-new
spa, retail shops and resort pool will be created on
property. Restaurants will be enhanced; and new landscaping
and lighting and other new guest amenities will be added
including the development of Cove Bay Beach. Back of house
utilities, systems, and facilities will also be upgraded,
including enhanced facilities for the employees of the
resort. The renovation will be environmentally sensitive
throughout, including a commitment to enhancing the natural
landscape of Cap Juluca and its surrounding waters, the
exploration of using solar and wind power, as well as hybrid
vehicles. The renovation is expected to cost as much as $80
million.
As part of the renovation, a select number of guest room
villas will be built or converted for residential ownership.
The Government of Anguilla, , is expected to have
significant involvement in the future of Cap Juluca, as Aron
expects to offer the Government of Anguilla a 20% ownership
stake in Cap Juluca Properties Ltd. This public ownership
will mean the people of Anguilla will fully share in the
economic progress and financial returns of the Cap Juluca
renovation and residential development.
Commenting on the acquisition, Aron said, “Cap Juluca is
without question one of the finest and most beautiful
resorts in the world. With our extensive planned renovation,
and with the help of Cap Juluca’s extraordinary employees, I
have every confidence Cap Juluca will find itself in an even
more special place in the hearts of its guests and
residential owners.” |